Direct Marketing and Counter Profiling
Telemarketing can sometimes be a really annoying problem, especially since most of the time personal data of the customer is acquired. In order to empower the customer, EBGB from the Netherlands developed a counterscript for customers:
"The Direct Marketing sector regards the telephone as one of its most successful tools. Consumers experience telemarketing from a completely different point of view: more than 92% perceive commercial telephone calls as a violation of privacy
Telemarketers make use of a telescript - a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance."
For more details, visit: http://www.xs4all.nl/~egbg/counterscript.html
