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FIDIS Blog

BBC article: The Tech Lab: Bradley Horowitz (merging the real and virtual worlds)

July 01, 2007

BBC News, 29 June 2007

Imagine this scenario: I am in a supermarket and I pick up a can of tomatoes and I place it in the shopping trolley. Immediately my mobile phone flashes green to indicate to me that it is a good buy. I go...

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